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Marketing Communication: New Approaches, Technologies, and StylesFrom Oxford University Press
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Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the focus on emerging developments in the field will also appeal to a broad range researchers and marketing professionals.
- Sales Rank: #6849758 in Books
- Published on: 2006-01-19
- Original language: English
- Number of items: 1
- Dimensions: 6.40" h x 1.10" w x 9.30" l, .99 pounds
- Binding: Paperback
- 320 pages
About the Author
Allan J. Kimmel is at Professor of Marketing, ESCP-EAP, European School of Management, Paris.
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