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100 Ideas that Changed Graphic Design, by Steven Heller, Veronique Vienne
PDF Download 100 Ideas that Changed Graphic Design, by Steven Heller, Veronique Vienne
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New in the "100 Ideas that Changed..." series, this book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).
- Sales Rank: #7498691 in Books
- Published on: 2012-04-18
- Format: Bargain Price
- Number of items: 1
- Dimensions: 10.75" h x .75" w x 8.38" l,
- Binding: Paperback
- 216 pages
Review
FROM COOL HUNTING: "The scope is broad but intelligently refined, connecting all aspects of graphic design, from the age-old technique of text ornamentation to the relatively nascent appearance of pixelated images and digital type."
About the Author
Steven Heller is the co-chair of the MFA Designer as Author program and co-founder of the MFA in Design Criticism program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 120 books on design and popular culture. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. Véronique Vienne has worked at a number of US magazines as art director, and is the author of The Art of Doing Nothing and The Art of Imperfection. A frequent contributor to Graphis and Metropolis magazines, she lives in Paris.
Most helpful customer reviews
10 of 10 people found the following review helpful.
Fascinating, beautiful book
By D. M. Kemp
I bought this book for my daughter who will be studying graphic design in the fall. It is a wonderful book filled with examples of the author's top 100. From small concepts, such as font usage, to the large architectural realm, it is covered well within this book.
Each of these topics can be covered further through some simple research, in case you want more in-depth understanding. This book simply gives a brief overview of each of each subject area and a few examples. Makes for a great conversation starter as you can flip through the pages and be inspired or forced to look at a subject differently.
Overall - a great primer into the world of Graphic Design.
0 of 0 people found the following review helpful.
A thorough and well documented journey through some of the ...
By aMac
A thorough and well documented journey through some of the principal elements of Graphic Design's tool kit and their evolution, sometimes even centuries back.
I would have preferred more insight into how and why these evolutions occurred as well as additional context into the decision making/creative process graphic designers undergo, but this book is certainly approachable and valuable for laymen approaching graphic design.
0 of 0 people found the following review helpful.
Beautiful, Powerful and Intoxicating
By Avi Ewer
I can't say this is the summation of Graphic Design, but it is a consummation of sorts.
This is a visually stunning presentation of design elements that have brought the art from early writing to the dazzling art form is is today.
Some people may quibble over the impact of certain cited advances or failure to include other inventions, practices and processes. However, the volume is stunning in its depictions, glorious in its explanations and a wonder to instill wonder in readers.
Wow.
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