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According to the U.S. Department of Labor, jobs in the field of meeting, convention, and event planning is expected to grow 33 percent from 2012 to 2022, making it one of the fastest growing careers.
Event Planning and Management introduces the events industry as an exciting, innovative, and highly challenging environment in which to work, and offers a structured, practical approach to planning and managing events. From initial planning, choosing a location, and creating a program, the book goes through the process of building and working with a team, dealing with stakeholders and sponsors, promoting an event, essential financial and procurement considerations, and finally evaluating the event.
Each stage is fully supported with online resources including podcasts, case studies, templates, useful internet links, checklists, and quizzes to make up a complete event planner's toolkit. Balancing coverage of key theory and models with essential practical guidance, tools, and a wide variety of case studies from around the world, this is an ideal handbook for students and practitioners.
- Sales Rank: #1243997 in Books
- Published on: 2015-09-28
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .69" w x 6.14" l, .0 pounds
- Binding: Paperback
- 328 pages
Review
"An insightful and helpful book that demystifies the complicated and technical world of events in an easily accessible way, which will enable PR and event practitioners to successfully achieve in this high-pace, competitive sector." (Jonathan Sibley, Event Management Lecturer Manchester Metropolitan University)
"The authors divide their information into chapters that provide an overview of each step in putting an event together. Multiple case studies and templates support each section’s practical lessons, along with charts, diagrams, checklists, examples, case studies, photos, and much more. Subsections within the chapters guide more knowledgeable readers to the in-depth advice they seek. Boxes labeled “top tip” offer suggestions for experienced planners. The clear language and blunt presentation reinforce the authors’ recommendations, whether for selecting a venue or naming a planning team. getAbstract recommends this detailed primer to aspiring event planners and all event professionals."
(getAbstract, Inc.)
"Collaborate to innovate. This phrase from the book beautifully captures all that is right, relevant and refreshing about this innovative collaboration between two professional, practitioner-focused academics who have clearly been there, done that and bought the merchandise to prove it. The personal, equally pragmatic manner in which they have chosen to share their Top Tips and checklists, supported by suitable theories and case studies, will prove particularly popular among event planners, managers, teachers and students all over the world." (Dr. Richard Keith Wright, Lecturer in Sustainable Sports Event Management Auckland University of Technology)
About the Author
Ruth Dowson has over 30 years' experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors. She teaches Events Management at the UK Centre for Events Management, Leeds Beckett University.
David Bassett is an experienced event organizer and educator in events management, leisure, sports, and tourism. He educates and trains aspiring events managers and industry practitioners at the UK Centre for Events Management, Leeds Metropolitan University.
Most helpful customer reviews
1 of 1 people found the following review helpful.
So-so
By Autamme_dot_com
Here is a concise, “get started” practical handbook that aims to offer guidance to those who may need to plan and host events.
The reader, who is probably working within public relations, event management or a related area, is promised a quick guide to the world of events and event planning before going deep into subjects such as location selection, content, logistics, budgeting, procurement and evaluation.
It is a bit of a mixed bag, as it mixes up theory and academic models whilst aiming towards practical matters with examples, case studies and many external resources. There did appear to be a bit of an identity crisis within the pages, leading to a fair bit of text feeling as if it was padding and overly basic and not keeping with the rest of the book. Fortunately, the book is not overly expensive; so one could even ignore the irrelevancies, but should one really need to go to this extreme?
Yet time after time this reviewer really does wonder who the book is aimed at! Some of the nuggets of information are interesting, fascinating even, but it is far from being the go-to guide that it wishes to be. Neither is it a book that you may throw at a student or absolute beginner, even though they may get something out of it. In quite a few places it seemed to get an award for stating the bleeding obvious in a particularly banal way, such as: “Make sure the choice of location and venue fits with the objectives and style of your event, as well as the image and reputation of the client and their organization.”
Some parts, such as the art of searching for the right venue, feel to be on the right track and lift the mood of an otherwise grumpy reviewer. Here one could start to sense some value and validation of the book. Other parts, telling about event execution that features real-world examples such as the use of tablets on each guest table, synchronised with event information, menus and sponsors’ messages could be worth the price of the book itself. After all, it might just need one good tip to make your next event go even better…
Sadly, overall one has to be fairly neutral about the book. It set out with much promise but didn’t deliver. To use an event analogy, the execution of the event failed to match the advertising hype. The event was not a total washout, but neither was it something you may whole-heartedly endorse or rush to sit through again.
1 of 1 people found the following review helpful.
gives a good overview
By Melissa
As an event planner, I understand the complexity comprised within this industry. The interests of the client are always changing. Innovative ideas are always updating methods of approach. Regulations are always keeping us on alert. Keeping informed and knowledgeable is essential in event planning and having access to such information as contained in this book is rewarding. As an experienced planner or a novice I believe reviewing materials provides information forgotten, overlooked, or unknown is extremely helpful.
I enjoyed reading this particular manual for a few reasons. One it is written from two event planning professionals from the UK which offered perspectives to planners in other countries. Depending on where you land a job as an event planner, you may find yourself working with others in different countries and learning their way of handling issues. This book gives some idea of what to expect.
Secondly, I liked how the authors broke down the industry and explained the significance of each area. It truly gives a good overview of all aspects involved in the various event types and what type of staffing each would need.
Thirdly, the breakdown of an event process was well thought and provided step by step development. It was insightful to see their process and its application.
I recommend this book highly to those in the event field or interested in pursuing it.
I received this book from Netgalley in exchange for an honest review.
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