Isleding: Oktober 2014

Senin, 27 Oktober 2014

[Y588.Ebook] Ebook Social Media Marketing For Dummies, by Shiv Singh, Stephanie Diamond

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Ebook Social Media Marketing For Dummies, by Shiv Singh, Stephanie Diamond

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The fast and easy way to get the most of out social media marketing

Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more.

Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market.

Gives you an overview of your social media marketing choices
Covers giving social license to employees and metrics
Provides the latest trends in social media marketing
Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources

If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.

Sales Rank: #718371 in eBooks
Published on: 2014-11-21
Released on: 2014-11-21
Format: Kindle eBook

From the Back Cover

Learn to:

Grasp the latest trends in social media marketing
Build and launch a campaign for a small or large business
Find your unique voice in social media marketing
Take advantage of fast and cost-friendly ways to reach your audience

Your guide to making waves in social media marketing

Social media marketing is a fast, affordable, and effective way to reach your customers — but it’s competitive and always evolving. This friendly guide distills the core concepts, trends, and recommendations down to bite-sized nuggets, giving you expert and approachable guidance on using social media to maintain your rep as a marketing maven.

Talk the talk — get to know your social media marketing competitors, develop your unique social media voice, and launch successful campaigns
Find your place — explore social media marketing strategies for established sites like Facebook®, Twitter®, and YouTube® as well as on new and emerging sites
Everything old is new again — practice social media marketing on your website, become an authentic and engaged advertiser, build a mobile campaign, and make the move toward real-time marketing
More bang for your buck — understand how social media marketing is a highly effective way to make the most of low-cost, timely online initiatives that resonate with customers and make your brand viable in a saturated market

Open the book and find:

How to get into the social media frame of mind
Tips for developing a content and distribution strategy
Why you shouldn’t forget about Pinterest and Tumblr
Strategies for marketing via niche networks and online communities
How to apply metrics to the social media realm
The lowdown on social media governance
Top social media tools you shouldn’t be without
Must-read social media marketing blogs

About the Author

Shiv Singh is one of the leading voices in social media marketing. He’s currently SVP Global Brand and Marketing Transformation at Visa, Inc.
Stephanie Diamond is a former marketing director at AOL and president of Digital Media Works, a firm that offers content marketing services to businesses.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Met my expectations- Kinda
By Christopher Curtis
I thought the book was more about how to use the social media site's attributes and then how to use the marketing strategies after you've learned how to master the aspects of such sites. The book mostly talked about marketing strategies only. It does a good job at that, but doesn't teach you how to actually use the sites. You'll have to go to the sites themselves or watch YouTube tutorials for that I suppose.

0 of 0 people found the following review helpful.
It was an easy read and I learned quite a bit but I ...
By Ron Fenster
It was an easy read and I learned quite a bit but I was looking for more detailed information on the "How To's". This book was more of a primer to establish the SMM market and the things a person wanting to market on line needs to do.

0 of 0 people found the following review helpful.
Very Handy and Useful
By PhillipAB
Excellent 101 overview of Social Media Marketing with clear definitions of buzz words.

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Kamis, 16 Oktober 2014

[Q642.Ebook] Download PDF Can't Find My Way Home, by Blind Faith, Steve Winwood

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Digital Sheet Music of Can't Find My Way Home

Composed by: Steve Winwood

Performed by: Blind Faith

Sales Rank: #2745143 in eBooks
Released on: 2013-04-25
Format: Kindle eBook

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Minggu, 12 Oktober 2014

[Q250.Ebook] Fee Download The Chocolate Run, by Dorothy Koomson

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Amber Salpone thinks in chocolate - talk to her for three minutes and she'll tell you what kind of chocolate you'd be. In fact, most days, if she was asked to choose between chocolate and relationships, there'd be no contest. At least chocolate has never let her down.

Sales Rank: #3296866 in Books
Published on: 2004-03-25
Original language: English
Number of items: 1
Dimensions: .0" h x .0" w x .0" l, .0 pounds
Binding: Paperback
336 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
I got a real kick out of this book
By TinaW
I admit I read the ending first.

After my last Dorothy Koomson book Goodnight, Beautiful, I really wanted to read more work by the author but I did not think I could handle another emotional ringer like that book was. So I deliberately looked to find something that was much lighter. With this book I can see why she is classified as a chick-lit writer because this is pure chick-lit.

Amber has been best friend with Jen for just about ever. So when Jen invites Amber to meet the new man in her life Amber goes for dinner determined to like this guy. Jen's new guy Matt brings along his best friend Greg as well, wanting him to get to know Jen. When Amber first sees Greg she is struck by 1)how incredibly beautiful is and 2)how much he knows it. Although Amber doesn't take to Matt very well, she and Greg strike up a great friendship. It is an immediate friendship that deepens as if it has been going on for years. It is the type of friendship where one would call the other to bail them out of jail -- a very funny bit in the story that had me smiling out loud.

The two manage to tumble into bed together. This is fraught with problems as Amber has serious issues with commitment -- she thinks everyone will leave eventually. And Greg is a slut. He is good-natured, fun and beautiful and a sex magnet. But Greg is determined to change his ways for Amber. She desperately wants him but doesn't trust him. Is she right? Will he revert back to his old ways? Can she believe all the things, all the right things, he's telling her.

I got a real kick out of this book. I think I loved the fact that Greg was so completely flawed. He could have easily come off as a jerk but somehow the author managed to make him charming. Amber has major issues and I think she sabotaged her relationship a bit with him. I totally got why she had trust problems with him in particular but it will turn into almost a self fulfilling prophecy to constantly ask your boyfriend when he's going to cheat on you. I do have to give the writer credit though that even given Greg's colorful past i never felt that he would betray Amber. It was just the vibe and the way he was written.

Friendship is a major theme in this book. Jen and Amber's friendship is a central aspect and plays a huge part in the unfolding of Amber's relationship with Greg. But there is also Greg and Matt's friendship as well as Amber and Greg's friendship. These four are all negotiating a maze of interconnectedness that both reveals and conceals. The comfort and necessity of friendship is explored as well as the darker aspects of the bond -- how far people will go to keep secrets and how too much dependency can be destructive.

All in all a very good read. I am not a chick lit person, per se but I do enjoy this writer.

3 of 3 people found the following review helpful.
Chocolates okay...This BOOK is great!
By Emerald
Where to begin? I have all of Koomson's books except for The Cupid Effect (waiting for the price to drop). Everyday I monitored Amazon hoping and praying that someone would put TCR up at a cheaper price. Oh happy day! I got an import for $1.87! Yay me. Everyday I checked my mailbox and then suddenly...it was there. Wrapper torn off...a gift for me!
I loved My Best Friend's Girl. Loved it. Marshmallows for Breakfast...I'll give it a 3 and a half. Not enough love. But this book took the cake...or chocolate so to speak.
The characters were completely realistic. We have our main character film enthusiast Amber who runs from commitment because she is terrified of being left. Her bestfriend Jen who is yearning for commitment from her borefriend Matt. Then there's Matt's bestfriend, Amber's second bestfriend the delectable Greg. Greg is a playboy who sleeps with random women and never looks back. Then he and Amber share a moment. And suddenly all he really wants is for Amber to take his intentions seriously.
The main plot revolves around Amber and Greg (fine by me) with supporting roles going to Jen and Matt. This is a story I think everyone can relate to--parts at least. While Amber is trying to figure out if Greg is the real deal, she has to face the fact that she and Jen are drifting apart. A huge secret looms between the two girls. The reader finds out pretty early in the book but I won't ruin it for you.
The only downfall--there were way too many references to chocolate. Way too many. Cannot stress that enough. Koomson saw parallels with chocolate and people that I would never have thought of. Hard and brittle like toffee? WTF! Very random.
Overall though, I still give it 5 stars because at the end of the day it's a realistic romance that reminds ppl that while the past is forged in stone...the future is still up for debate.
Next book please, Ms. Koomson!

0 of 0 people found the following review helpful.
Not Ms. Koomson's best work
By Ester
Compared to other books, The chocolate run isn't bad. Compared to other books by Dorothy Koomson, it just doesn't stand a chance.

Having read all but one of her books (Marshmallows for breakfast), this one is my least favorite. It has been a while since I read it and it's not very memorable. If I'd read this one first I don't think I would have been so disappointed but unfortunately I did n't start with this one.

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Sabtu, 11 Oktober 2014

[J435.Ebook] Free PDF Design of Rotating Electrical Machines, by Juha Pyrhonen, Tapani Jokinen, Valeria Hrabovcova

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In one complete volume, this essential reference presents an in-depth overview of the theoretical principles and techniques of electrical machine design. This timely new edition offers up-to-date theory and guidelines for the design of electrical machines, taking into account recent advances in permanent magnet machines as well as synchronous reluctance machines.

New coverage includes:

Brand new material on the ecological impact of the motors, covering the eco-design principles of rotating electrical machines
An expanded section on the design of permanent magnet synchronous machines, now reporting on the design of tooth-coil, high-torque permanent magnet machines and their properties
Large updates and new material on synchronous reluctance machines, air-gap inductance, losses in and resistivity of permanent magnets (PM), operating point of loaded PM circuit, PM machine design, and minimizing the losses in electrical machines>
End-of-chapter exercises and new direct design examples with methods and solutions to real design problems>
A supplementary website hosts two machine design examples created with MATHCAD: rotor surface magnet permanent magnet machine and squirrel cage induction machine calculations. Also a MATLAB code for optimizing the design of an induction motor is provided

Outlining a step-by-step sequence of machine design, this book enables electrical machine designers to design rotating electrical machines. With a thorough treatment of all existing and emerging technologies in the field, it is a useful manual for professionals working in the diagnosis of electrical machines and drives. A rigorous introduction to the theoretical principles and techniques makes the book invaluable to senior electrical engineering students, postgraduates, researchers and university lecturers involved in electrical drives technology and electromechanical energy conversion.

Sales Rank: #1190801 in Books
Brand: Brand: Wiley
Published on: 2013-12-31
Original language: English
Number of items: 1
Dimensions: 9.90" h x 1.34" w x 7.00" l, .0 pounds
Binding: Hardcover
612 pages

Features

Used Book in Good Condition

Review

“The insight gained by this book will provide the reader with an advantage in understanding the inner workings of motors and to be able to optimize designs for maximum efficiency.” (IEEE Electrical Insulation Magazine, 1 November 2014)

From the Back Cover

New coverage includes:

• brand new material on the ecological impact of the motors, covering the eco-design principles of rotating electrical machines;

• an expanded section on the design of permanent magnet synchronous machines, now reporting on the design of tooth-coil, high-torque permanent magnet machines and their properties;

• large updates and new material on synchronous reluctance machines, air-gap inductance, losses in and resistivity of permanent magnets (PM), operating point of loaded PM circuit, PM machine design, and minimizing the losses in electrical machines;

• end-of-chapter exercises and new direct design examples with methods and solutions to real design problems;

• a supplementary website hosting two machine design examples created with MATHCAD: rotor surface magnet permanent magnet machine and squirrel cage induction machine calculations. Also a MATLAB® code for optimizing the design of an induction motor is provided.

Outlining a step-by-step sequence of machine design, this book enables electrical machine designers
to design rotating electrical machines. With a thorough treatment of all existing and emerging
technologies in the fi eld, it is a useful manual for professionals working in the diagnosis of electrical
machines and drives. A rigorous introduction to the theoretical principles and techniques makes the
book invaluable to senior electrical engineering students, postgraduates, researchers and university
lecturers involved in electrical drives technology and electromechanical energy conversion.

About the Author

Juha Pyrhönen Lappeenranta University of Technology, Finland

Tapani Jokinen Aalto University, School of Electrical Engineering, Finland

Valéria Hrabovcová University of ?ilina, Slovakia

Most helpful customer reviews

3 of 3 people found the following review helpful.
Very, very good but not perfect
By Bill Freeman
Let me first state what I liked in this book:

(1.) The book exhaustively covers a very broad range of topics.
(2.) There are many worked example problems.
(3.) And best of all, the worked examples are highly detailed, not simple plug-in equations. These exercises really reinforced my understanding of each subject, and are the best I've ever seen.
(4.) The important machine types are contrasted effectively.

However, all is not perfect. I found the verbal discussions to be often less than illuminating and many of the derivations suffered from magical leaps of intuition. The subject is admittedly deep, but I was hoping that the authors would state things more clearly given their deep understanding of machines. OK, this is a quibble, but it is a distinction I make between being a 4* or 5* book.

You will learn a lot from this book, and really, I have not found a better one on the subject (and I have tried!).

0 of 1 people found the following review helpful.
Four Stars
By M. M.
Comprehensive treatment of the subject.

0 of 1 people found the following review helpful.
A must in each EM designer library
By Pagani Gianluca
Excellent book for specialists.

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Jumat, 10 Oktober 2014

[G566.Ebook] Download Ebook The Politics of Agriculture in Japan (Nissan Institute/Routledge Japanese Studies), by Aurelia George Mulgan

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The Politics of Agriculture in Japan (Nissan Institute/Routledge Japanese Studies), by Aurelia George Mulgan

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Agriculture is one of the most politically powerful sectors in Japanese national politics. This book provides the first comprehensive account of the political power of Japanese farmers. This definitive text analyses the organisational and electoral bais of farmers' political power, including the role of agricultural interest groups, the mobilisation of the farm vote and links between farmers and politicians in the Diet. Agrarian power has helped to produce the distinctly pro-rural, anti-urban bias of postwar Japanese governments, resulting in a general neglect of urban consumer interests and sustained opposition to market opening for farm products. This book represents a major study of Japanese agricultural organisations in their multifarious roles as interest groups, agents of agricultural administration, electoral resource providers and mammouth business groups. It describes the policy issues that engage farmers' concerns and identifies the agricultural commodities that carry the greatest political significance.

Sales Rank: #5409551 in Books
Published on: 2000-03-23
Original language: English
Number of items: 1
Dimensions: 9.50" h x 6.50" w x 2.00" l, 2.92 pounds
Binding: Hardcover
884 pages

Review
'The reader cannot help admiring the painstaking and detailed analysis. The book is a brilliant study ... highly recommended to all of those who are interested in why agricultural policy is as it is, and not as it should be.' - Quarterly Journal of International Agriculture

About the Author
Aurelia George Mulgan is Senior Lecturer in the School of Politics at the University of New South Wales, and an internationally renowned authority in this field of Japanese politics and the Japanese political system. She has co-edited a number of books including The Political Economy of Agricultural Protection, Dynamic and Immobilist Politics in Japan, Australian Agriculture and Newly Industrialising Asia

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Rabu, 08 Oktober 2014

[Q797.Ebook] Download PDF Roadie: My Life on the Road with Coldplay, by Matt McGinn

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Stuffed with insightful and authoritative rock 'n' roll tour stories about daily roadie duties, this is an insider's guide to what it means to live and work with global superstars in the world of rock 'n' roll. This memoir covers the job, the road, the gigs, the band, the relationships, the fame, the failing equipment, and the cold beers after a great show. Behind-the-scenes touring and recording stories are featured, as well as humorous and engaging anecdotes about Matt's relationship with Coldplay as they travel the globe and become one of the biggest bands in the world.

Sales Rank: #1394127 in Books
Brand: Brand: Anova Books
Published on: 2010-07-01
Original language: English
Number of items: 1
Dimensions: 8.50" h x 1.00" w x 5.50" l, 1.07 pounds
Binding: Hardcover
224 pages

Features

Used Book in Good Condition

Review
"[McGinn] shares an intimate, engaging and, more often than not, hilarious, behind-the-scenes look at what it’s really like on the road for an outfit as big as Coldplay."—PopMatters.com

About the Author
Matt McGinn is a full-time roadie for the band Coldplay, and a key member of its touring force and trusted friend. He was present during the recording of the last two albums, and has circled the globe many, many times.

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6 of 6 people found the following review helpful.
Fun, interesting, quick read
By Dennis S. Mitchell
Huge Coldplay fan here, so no wonder that I loved this book. Would recommend for any music fan who wants to get an inside looking into the touring process from a Roadie to one of the best and biggest bands in the word. Funny, very easy to read, conversational writing style.

5 of 5 people found the following review helpful.
True to his word
By The Scientist
This book is an honest, forward and excellent piece of writing. Matt wrote in a relaxed conversational tone. He does not pimp Coldplay for drama or sizzle, but instead uses the backdrop of the band as a setting for the life and times of a roadie. Truly enjoyable!

4 of 4 people found the following review helpful.
Wonderful insight into the birth of a band and life of a roadie
By seatakers
Matt has written an engaging novel that provides an informative, insightful look into life from every aspect of the world of a world-reknown musical act. The uncensored, unpolished voice adds a certain charm to the book that keeps you reading. I was allowed the opportunity of stepping backstage with Coldplay and crew, and I enjoyed every minute of it.

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Senin, 06 Oktober 2014

[A766.Ebook] Download Ebook Radio Interferometry and Satellite Tracking (Artech House Space Technology and Applications), by Seiichiro Kawase

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Worldwide growth of space communications has caused a rapid increase in the number of satellites operating in geostationary orbits, causing overcrowded orbits. This practical resource is designed to help professionals overcome this problem. This timely book provides a solid understanding of the use of radio interferometers for tracking and monitoring satellites in overcrowded environments.

Practitioners learn the fundamentals of radio interferometer hardware, including antennas, receiving equipment, signal processing and phase detection, and measurement accuracies. This in-depth volume describes the nature of the targets to be tracked by the interferometer, helping to clarify the movement of target satellites and what specific information has to be caught by the interferometer. Additionally, engineers find details on applications to practical cases of satellite tracking, covering different types of interferometers, recent technical developments, orbital monitoring and safety control.

Contents: Part I: Radio Interferometer Overview. Antennas. Receiving Equipment. Phase Detection. Signal, Noise, and Precision. Error Factors. Design and Installation. Part II: Geostationary Orbits Overview. Kepler s Laws. Circular and Near-Circular Orbits. Orbit Maneuvers. Perturbations. Station Keeping. Overcrowding and Regulations. Part III: Satellite-Tracking Interferometer Overview. Tracking and Orbit Estimation. Azimuth-Elevation Tracking. Differential Tracking. Longitude Tracking. Range-Azimuth Tracking. Rotary Baseline Interferometer. References. Index.

Sales Rank: #3633220 in Books
Brand: Brand: Artech House
Published on: 2012-04-30
Original language: English
Number of items: 1
Dimensions: 9.10" h x .70" w x 6.10" l, 1.01 pounds
Binding: Hardcover
230 pages

Features

Used Book in Good Condition

About the Author
Seiichiro Kawase is a director at the Kashima Space Communication Center and was formerly a visiting professor at the University of Electro-Communications in Tokyo. He earned his B.E. and M.E. in mechanical engineering at the Tokyo Institute of Technology and his D.E. in electronic engineering at Tokyo University.

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4 of 4 people found the following review helpful.
Not a Rigorous Treatment
By J. Sokolowski
I may have been able to tell this from the various descriptions or from the table of contents, but this book has very little mathematical detail. Now, with that said, the coverage of the subject is excellent, especially in examination of noise sources and how this limits results, but again at a very non-mathematical level. This book is not for a physicist, electrical engineer or anyone looking to apply these techniques in their field.

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Sabtu, 04 Oktober 2014

[J922.Ebook] Free PDF Let Them Eat Dirt: Saving Your Child from an Oversanitized World, by Dr. B. Brett Finlay OC PhD, Dr. Marie-Claire Arrieta PhD

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“A must-read . . . Takes you inside a child’s gut and shows you how to give kids the best immune start early in life.” —William Sears, MD, coauthor of The Baby Book

Like the culture-changing Last Child in the Woods, here is the first parenting book to apply the latest cutting-edge scientific research about the human microbiome to the way we raise our children.

In the two hundred years since we discovered that microbes cause infectious diseases, we’ve battled to keep them at bay. But a recent explosion of scientific knowledge has led to undeniable evidence that early exposure to these organisms is beneficial to a child’s well-being. Our modern lifestyle, with its emphasis on hyper-cleanliness, is taking a toll on children’s lifelong health.

In this engaging and important book, microbiologists Brett Finlay and Marie-Claire Arrieta explain how the trillions of microbes that live in and on our bodies influence childhood development; why an imbalance of those microbes can lead to obesity, diabetes, and asthma, among other chronic conditions; and what parents can do--from conception on--to positively affect their own behaviors and those of their children. They describe how natural childbirth, breastfeeding, and solid foods influence children’s microbiota. They also offer practical advice on matters such as whether to sterilize food implements for babies, the use of antibiotics, the safety of vaccines, and why having pets is a good idea.

Forward-thinking and revelatory, Let Them Eat Dirt is an essential book in helping us to nurture stronger, more resilient, happy, and healthy kids.

Sales Rank: #44768 in Books
Published on: 2016-09-20
Original language: English
Number of items: 1
Dimensions: 9.10" h x 1.20" w x 6.00" l, .0 pounds
Binding: Hardcover
304 pages

Review
“A must-read for parents, teachers and any healthcare provider for children, Let Them Eat Dirt takes you inside the inside tract of a child’s gut, and shows you how to give kids the best immune start early in life.”—William Sears, M.D, co-author, The Baby Book

“I loved this book.” —Dr. Richard Besser, Chief Health and Medical Editor at ABC News

“With the quiet weight of their authority, pioneer researchers Brett Finlay and Claire Arrieta help parents to understand the real nature of microbes, and then to act to improve their children's health.” —Martin Blaser, author of Missing Microbes (and Director of the NYU Human Microbiome Program)

“This book might change your perspective on real cleanliness... and along the way help you to raise healthier kids.”—Giulia Enders, author of international bestseller Gut

“As a parent and a microbiologist, I appreciated the up-to-date and actionable science that Let Them Eat Dirt highlights, including the groundbreaking work conducted in the authors’ own lab. As a Professor of Pediatrics, I appreciated the accessible format and writing style that makes this wealth of information and its limitations easy to understand for the increasing crowd parents who are concerned about their children and their growing microbiomes. Let Them Eat Dirt gives an entertaining, engaging and accurate view of what we're discovering about the microbiome and why it matters for you and your children." —Rob Knight, Professor of Pediatrics and Computer Science & Engineering, and Director, Center for Microbiome Innovation, UC San Diego, and author of Follow Your Gut: The Enormous Impact of Tiny Microbes

“What a triumph. This book should be read by every pregnant woman, every parent, every pediatrician. It's not just a great read but terribly important.” —Professor Margaret McFall-Ngai, Member of the National Academy of Sciences and Director of Pacific Biosciences Research Center, University of Hawaii.

“Great book! Very clear, down to earth, and interesting; it reads like a story! Let Them Eat Dirt takes an important and complex subject and makes it less scary.” —Eran Elinav, M.D., Ph.D., Principal Investigator, Host-microbiome Interaction Research Group at the Weizmann Institute of Science and Senior Fellow, Canadian Institute For Advanced Research

“Solid, easily assimilated evidence showing how microbes are an integral part of a child's healthy life.” —Kirkus Reviews

“Finlay and Arrieta explain, in illuminating detail, the importance of the gut microbiome…They hope to restore the powerful benefits of microbe transfer from the environment to the young child, benefits lost as a side effect of efforts to reduce infectious disease risk and of cultural attitudes that conflate dirt with disease….The focus on practical choices before and during birth makes this book a good resource for expectant parents.” —Publishers Weekly

From the Back Cover
A new way of thinking about the health of your children.

“This book might change your perspective on real cleanliness . . . and along the way help you to raise healthier kids.”—Giulia Enders, author of the international bestseller Gut

“Pioneer researchers Brett Finlay and Claire Arrieta help parents to understand the real nature of microbes and then to act to improve their children’s health.” —Martin Blaser, author of Missing Microbes and director  of the NYU Human Microbiome Program

“Solid, easily assimilated evidence showing how microbes are an integral part of a child’s healthy life.” —Kirkus Reviews

About the Author
B. Brett Finlay, PhD, is professor of microbiology at the University of British Columbia and a world leader in how bacterial infections work. He has been studying microbes for over thirty years and has published over four hundred and fifty articles. Also a founder of the biotech companies Inimex, Vedanta, and Microbiome Insights, Brett is Officer of the Order of Canada—the highest Canadian civilian recognition. He lives in Vancouver, BC, with his wife, who is a pediatrician, and has two grown-up kids.

Marie-Claire Arrieta, PhD, has been studying how intestinal alterations lead to several immune diseases since 2007. She has worked in the Finlay lab as a postdoctoral fellow for four years. During that time she has established herself as an outstanding researcher in the field of microbiota. Claire has combined her knowledge of microbes and immunology to lead a major clinical study on the role of the microbiota in asthma. She played a central role in building the bioinformatics techniques needed to analyze the microbiota from these clinical studies and has demonstrated that certain species of the intestinal microbiota from three-month-old children determine whether that child will succumb to asthma later in life. This seminal finding is a major reason for this book, as scientists in many other fields are now starting to realize that the early life microbiota plays a major role in diseases that present many years later.

A mother of two, Claire is a tireless advocate of using scientific knowledge to improve the health of children.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Must read!! Incredible knowledge and scientific revelation
By Carlos Castro
This book is a must read for anybody who is thinking about starting a family or has children. It provides amazing insight into how to create a healthy environment from gestation thereafter for your children and it may not be in the conventional way we have been taught over the last several years. It also helps significantly to dispel lots of myths and miconceptions about things like vaccines which is very reassuring as a new parent. The book is for sure to shock the vast majority of people. It is a fast and easy read backed by real science and microbiology. It is time we made sense out of why our population is being plagued by diseases which never used to affect us so severely or in such high quantities.

7 of 8 people found the following review helpful.
This isn't a bad book. It makes a very critical and necessary ...
By Scott S.
This isn't a bad book. It makes a very critical and necessary point. But it makes the same point for longer than it needs to. But the first several chapters are the more substantive and interesting. The authors have a tough writing challenge and I don't think they were fully successful. First, there are many times when allusions to scholarship or studies that support their point, but none are provided in endnotes. Second, some readers can be misled or unhelpfully frightened by language that informs you of a serious problem but provides no context on likelihood or severity. If you are a mom that had a c section, this book can easily be read to say your kid is going to be fat and asthmatic. Again, context from the authors would be helpful. Lastly, the book falls into the trope of, "when all you have is a hammer then everything looks like a nail". Towards the end of the book the reader sees is led to believe that a healthy microbiome can prevent all many of ills. While this may be true, degree and context aren't provided to say by how much or to what degree. It reads like a lit review that got too long.

All that said, it is a helpful reminder that dirt isn't bad. Pathogens are. And it's a very accessible read for those who may not want to read a book with lots of jargon.

1 of 1 people found the following review helpful.
but we love our probiotics and it's fun to learn why they ...
By Twin Momma
I found this book to be so insightful and interesting on many levels. I couldn't put it down and read it in one day! The author successfully breaks down very scientific concepts to lamen terms so anyone can understand them.

I think every expectant mother should read this book! I wasn't expecting it to be so focused on pregnancy, breast feeding and birth. I'm far past that stuff with my kids, but I still found it fascinating. One of my kids has a plethora of allergies and the book really helped me understand why and what we can do about them. I think I still yearn for more info on what I can do for older kids, but we love our probiotics and it's fun to learn why they are so effective.

I pray all moms can get the knowledge in this book from their doctors, online research or from actually reading the book itself. Hopefully this book will be on many OBGYN and pediatrician reading lists.

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Jumat, 03 Oktober 2014

[B585.Ebook] Download PDF Navigating the News: A Political Media User's Guide, by Michael K. Baranowski

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Navigating the News: A Political Media User's Guide, by Michael K. Baranowski

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This is the book for anyone who aspires to the title "informed citizen." It clearly explains how political news works, how the media influences readers―and how to sort through it all to be a better, smarter consumer of political news.

• Shows readers how to spot bad political arguments, as well as why they should be skeptical of the "hard data" behind many of those arguments

• Shares clear, accessible explanations of the ever-present biases that affect our view of political news

• Offers a multitude of clear examples taken from current politics on ways in which media distorts political information and messages

• Provides a compelling look at social media platforms such as Facebook and Twitter as sources of political information, how we perceive information from these venues, and how they affect our understanding of American political dialogue

Sales Rank: #581420 in Books
Brand: Brand: Praeger
Published on: 2013-07-19
Original language: English
Number of items: 1
Dimensions: 9.50" h x 6.25" w x .75" l, 1.05 pounds
Binding: Hardcover
173 pages

Features

Used Book in Good Condition

Review
"A handbook for responsible citizenship in the Age of Entertainment that should be required reading for every American. Synthesizing contemporary research in psychology and political science, Baranowski shows how Americans are fooled, deceived, and manipulated by the media and politicians, and what we can do about it. Laden with contemporary examples and highly accessible to non-specialists, this book is a powerful appeal to the need for critical thinking in an era of information overload. Written in a style that is informal and non-partisan, Navigating the News provides fodder for conversations about the role of media in society, the difficulty of political discourse, and the vital importance of truly informed citizens. Simultaneously simple and provocative, the lessons from this book have the potential to alter political discourse in America." (Victoria Williams, Associate Professor of Political Science, Alvernia University)

"When it comes to consuming products, Americans often recognize the importance of being an informed consumer. When it comes to news consumption, however, Americans often do not have the same due diligence. We complain about news bias in sources we rarely watch while we increasingly focus on those sources that reflect our own political values and biases. Navigating the News is a consumer watchdog book that can help make almost anyone a more 'informed citizen.' The book examines why it matters where we get the news, explains the nature of bias in the media, and shows how the media influences consumers. It explains why we are often poor consumers of news. And, it offers suggestions as to how one can become a more informed consumer of the news. The author utilizes recent literature from political science, economics, media studies, and other fields to make his case. At the same time, almost anyone ought to find the presentation and arguments easy to read and enjoyable. Mixing concrete examples and a bit of humor makes the work an easy read that one will rapidly finish. It would make an excellent addition for almost any basic course on American politics or media studies. It would also be an excellent choice for anyone who wants to be an informed consumer of the news. In fact, you might want to give the book to those individuals who often irritate you with the latest 'facts' they heard on the news." (Donald A. Gross, Professor of Political Science, University of Kentucky)

"This book provides a user's manual for all who want to be active, well-informed citizens in our media-saturated age. With an accessible writing style, many timely examples, and considerable wit, Baranowski leads readers on a tour of today's media landscape and provides a crash course in the logical thinking skills and statistical and numerical literacy necessary to evaluate the information and data we're barraged with on a daily basis. This is an ideal book to supplement introductory political science courses, especially those focusing on American government and media, as well as for anyone who wants to be a more sophisticated consumer of the news media." (Scott Peters, Associate Professor of Political Science, University of Northern Iowa)

"In Navigating the News, Baranowski provides a scholarly, in-depth, yet also incredibly humorous and user-friendly examination of the history of the media in all its forms, its evolution and transformation, and the many ways that the media can manipulate and be manipulated in the conveyance of information. More than a simple longitudinal look at media change, Navigating the News is a handbook for academics and non-academics alike that provides an easily digestible education in the different biases in the presentation of news and the ways in which polling numbers and results can be twisted and turned, as well as tools for the reader to differentiate for themselves where issues and policy reporting may have been purposefully re-interpreted to create a very specific subliminal understanding of events. This book should be a required reader not only for secondary and higher-education students, but also for the American citizenry at-large who may be affected by the unforeseen games that the news media play." (Ryan Teten, Assistant Professor and Anthony Moroux /BORSF Endowed Professor of Political Science, University of Louisiana, Lafayette)

About the Author

Michael Baranowski, PhD, is associate professor of political science at Northern Kentucky University, Highland Heights, KY.

Most helpful customer reviews

1 of 1 people found the following review helpful.
The Perfect Introduction
By William J.
Full Disclosure: I know the author and read a couple of drafts. Still, I was consistently impressed by his ability to take complicated concepts and present them in such a way that they seem practically obvious. There's a lot of good stuff in here, all presented in a conversational tone and with way more humor than you'd expect in a scholarly book. Instead of reading a transcription of a stuffy lecture, it's like hanging out with a friend who just happens to be super insightful and a little bit snarky.

1 of 1 people found the following review helpful.
Political science and critical thinking 101
By E.W. Bryant
This book is an excellent and easy read for anyone who is interested in politics and the media that brings it to us, particularly those without any background in political science. It's written in clear and often humorous language and even has a handy media users guide and suggested reading (both books and online sources) that make it easy to be media savvy in a world full of options.

1 of 2 people found the following review helpful.
Makes it easy to think differently about how you consume your news
By leah whitmer
This book is as easy to read as it is informative. The author impels the reader to ask questions like, what IS news, anyway? Why does the news medium I use matter? And, how often do I stop to think critically about the news I consume before I accept it as The Truth?

Navigating the News provides clear, practical tips to identify of some common pitfalls (bias, irrationality, bad arguments, etc.) that media consumers encounter but sometimes fail to recognize. The author easily, and often with humor, ushers the reader through the maze of the 24-hour news cycle and makes finding better news easier and less confusing. I would recommend this book to anyone who feels good about when and where they get their news. It is sure to be eye-opening.

Note for the author: This book should come with an add-on called "Bad Argument Bingo - the game that makes watching the evening news fun again!" I'd play it.

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[A438.Ebook] Download God's Women-Then and Now, by Deborah M. Gill, Barbara Cavaness

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God's Women—Then and Now presents a biblical theology of women in ministry and leadership. The co-authors begin their approach with an introduction to biblical interpretation. Then they examine the Old Testament foundation of the issue. God's ideal was made clear in creation; and in spite of the Fall and its vicissitudes faced by females through time, that ideal still remains. Next, through excerpts from primary sources, they connect the reader with first-century Jewish and Greco-Roman cultures. In such a socio-religious context, Jesus' treatment of and interaction with women is revolutionary. He came to restore God's creation ideals. Next is a survey of all relevant New Testament texts, categorized as follows: (1) theological texts - the normative statements of timeless truths; and (3) historical texts - descriptions of women ministers in the early church. The remaining texts (which some interpret as excluding women from ministry and leadership) are exegeted in detail and found to be restricted texts - dealing with specific issues in local churches. The final chapters of the book are practical applications for today concerning husband-wife relationships; comparing and contrasting authority, power, and leadership; and a offering parting challenge from the authors.
Deborah Menken Gill and Barbara Cavaness Parks are both ordained Christian leaders and have ministered around the world and in the United States. Both have earned Ph.Ds. from Fuller Theological Seminary (Cavaness' in Intercultural Studies and Gill's in Biblical Studies--Old and New Testaments). And both authors are educators (Gill is Professor of Biblical Studies and Exposition; and Cavaness is a global missionary educator).
The first edition of God's Women—Then and Now was released in 2004 (and a separate Study Guide also appeared in 2004). In addition to its three print editions, God's Women—Then and Now has also been published in Tamil, Finnish, and Spanish. For the first time, this Kindle version now includes the complete Study Guide comprised of discovery-learning and reflection-discussion questions suitable for individual or group study and an Answer Key.
What do readers say? "This book has been life changing for me. ... It is rich in depth--with original language research and academic documentation; and it is accessible--so easy to understand."

Sales Rank: #331561 in eBooks
Published on: 2015-01-28
Released on: 2015-01-28
Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
God's Women: Then and Now: Great Read!
By Nannys Stuff
Both of these God called ladies have a very clear understanding of today's obstacles for women ministers. They do an excellent job of digging deeply into the Word of God and dispelling common fears and misconceptions. Thank you, Deborah and Barbara for your dedication in pulling this all together in a concise, easy readable format for the rest of us.

0 of 1 people found the following review helpful.
Excellent Work! I have read many books on Women ...
By Maria I. Echevarria
Excellent Work! I have read many books on Women and Equality and this one addresses every aspect in a very objective way. The research is superb! Even George Wood acknowledges it!... This was literally the only book I needed!

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