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For courses in Financial and Managerial Accounting.
 
Expanding on Proven Success with Horngren's Accounting

Horngren’s Accounting presents the core content of the accounting course in a fresh format designed to help today’s learners succeed. The Eleventh Edition expands on the proven success of the significant revision to the Horngren franchise and uses what the authors have learned from focus groups, market feedback, and colleagues to create livelier classrooms, and provide meaningful learning tools. First, the authors ensured that content was clear, consistent, and above all, accurate. Every chapter is reviewed to ensure that readers understand what they are reading and that there is consistency from chapter to chapter. The author team worked every single accounting problem and employed a team of accounting professors from across the nation to review for accuracy.

This edition continues the focus on student success and provides resources for professors to create an active and engaging classroom. Through MyAccountingLab, students have the opportunity to watch author recorded solution videos, practice the accounting cycle using an interactive tutorial, and watch in-depth author-driven animated lectures that cover every learning objective. In addition, all instructor resources have been updated to accompany this edition of the book, including the PowerPoint presentations and Test Bank.

Also available with MyAccountingLab ®
MyAccountingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

NOTE: You are purchasing a standalone product; MyAccountingLab does not come packaged with this content. If you would like to purchase both the physical text and MyAccountingLab search for ISBN-10: 0134047443 /ISBN-13: 9780134047447 .

That package includes:

•  ISBN-10: 0133866882 /ISBN-13: 9780133866889
  
• ISBN-10: 0133877507/ ISBN-13: 9780133877502

 

• Sales Rank: #123974 in Books
• Published on: 2015-02-02
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 10.60" h x 1.50" w x 9.00" l, .0 pounds
• Binding: Paperback
• 1040 pages

About the Author

Tracie L. Miller-Nobles

Tracie L. Miller-Nobles, CPA, received her bachelor’s and master’s degrees in accounting from Texas A&M University and is currently pursuing her Ph.D. in adult learning also at Texas A&M University. She is an Associate Professor at Austin Community College, Austin, TX. Previously she served as a Senior Lecturer at Texas State University, San Marcos, TX, and has served as department chair of the Accounting, Business, Computer Information Systems, and Marketing/Management department at Aims Community College, Greeley, CO. In addition, Tracie has taught as an adjunct professor at University of Texas and has public accounting experience with Deloitte Tax LLP and Sample & Bailey, CPAs.

 

Tracie is a recipient of the Texas Society of CPAs Rising Star Award, TSCPAs Outstanding Accounting Educator Award, NISOD Teaching Excellence Award and the Aims Community College Excellence in Teaching Award. She is a member of the Teachers of Accounting at Two Year Colleges, the American Accounting Association, the American Institute of Certified Public Accountants, and the Texas State Society of Certified Public Accountants. She is currently serving on the Board of Directors as secretary/webmaster of Teachers of Accounting at Two Year Colleges, as a member of the American Institute of Certified Public Accountants nominations committee, and as chair of the Texas Society of CPAs Relations with Education Institutions committee. In addition, Tracie served on the Commission on Accounting Higher Education: Pathways to a Profession.

 

Tracie has spoken on such topics as using technology in the classroom, motivating non-business majors to learn accounting, and incorporating active learning in the classroom at numerous conferences. In her spare time she enjoys spending time with her friends and family and camping, kayaking, and quilting.

 

 

Brenda L. Mattison

Brenda L. Mattison has a bachelor’s degree in education and a master’s degree in accounting, both from Clemson University. She is currently an Accounting Instructor at Tri-County Technical College in Pendleton, South Carolina. Brenda previously served as Accounting Program Coordinator at TCTC and has prior experience teaching accounting at Robeson Community College, Lumberton, North Carolina; University of South Carolina Upstate, Spartanburg, South Carolina; and Rasmussen Business College, Eagan, Minnesota. She also has accounting work experience in retail and manufacturing businesses.

 

Brenda is a member of Teachers of Accounting at Two Year Colleges and the American Accounting Association. She is currently serving on the board of directors as Vice President of Conference Administration of Teachers of Accounting at Two Year Colleges. 

 

Brenda previously served as Faculty Fellow at Tri-County Technical College. She has presented at several conferences on topics including active learning, course development, and student engagement. 

 

In her spare time, Brenda enjoys reading and spending time with her family. She is also an active volunteer in the community, serving her church and other organizations.

 

 

Ella Mae Matsumura

Ella Mae Matsumura, Ph.D. is a professor in the Department of Accounting and Information Systems in the School of Business at the University of Wisconsin—Madison, and is affiliated with the university’s Center for Quick Response Manufacturing. She received an A.B. in mathematics from the University of California, Berkeley, and M.Sc. and Ph.D. degrees from the University of British Columbia. Ella Mae has won two teaching excellence awards at the University of Wisconsin—Madison and was elected as a lifetime fellow of the university’s Teaching Academy, formed to promote effective teaching. She is a member of the university team awarded an IBM Total Quality Management Partnership grant to develop curriculum for total quality management education.

 

Ella Mae was a co-winner of the 2010 Notable Contributions to Management Accounting Literature Award. She has served in numerous leadership positions in the American Accounting Association (AAA). She was coeditor of Accounting Horizons and has chaired and served on numerous AAA committees. She has been secretary-treasurer and president of the AAA’s Management Accounting Section. Her past and current research articles focus on decision making, performance evaluation, compensation, supply chain relationships, and sustainability. She coauthored a monograph on customer profitability analysis in credit unions.

 

Most helpful customer reviews

5 of 5 people found the following review helpful.
WRONG BOOK.
By Amazon Customer
Wrong book. Don't me be fooled. It isn't available when you first think you are buying Financial and Managerial accounting. In my case, I only needed Financial accounting... but when I clicking on the kindle e-reader tab, it switched to Managerial accounting. Not happy and am trying to get a refund.

1 of 1 people found the following review helpful.
disappointed
By Persephone Eyebright
I ordered this expecting loose pages for a binder and not only did I receive the hardcover instead, it didn't come with a NEW MyAccountingLab code as stated in the title. Also, I spent extra for expedited shipping and it wasn't reflected in order.

4 of 4 people found the following review helpful.
One Star
By Kay
I only recieved the end of the book from chapter 18 on. Not helpful!!

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[X805.Ebook] Ebook Download Introduction to Public Librarianship, Second Edition, by Kathleen De La Pena McCook

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Here is the much anticipated second edition of author Kathleen de la Peña McCook s groundbreaking one-of-a-kind resource that is used in libraries and universities across the nation and definitively sets the standard for public librarianship literature. Cited as one of the top twenty researchers in library science, de la Peña McCook, a distinguished university professor and renowned public library scholar, has thoroughly revised and updated every one of the book s chapters to provide both professionals and LIS students with the most current and comprehensive introduction to public librarianship. McCook covers every aspect of the public library, from its earliest history to its current incarnation in the 21st century information environment. Following three engaging chapters on the history of public libraries, her thorough Table of Contents includes: * Statistics, Standards, Planning, Evaluations and Results * Organization, Law, Funding, Politics, Publicity * Administration and Staffing * Structure and Infrastructure. Web sites. Library 2.0 * Adult Services * Youth Services * Associations, State Library Agencies, Standards, Rankings and Quality of Life * Global Perspectives on Public Libraries * Human Rights: A New Paradigm for Public Library Service Readers will especially welcome the new coverage of Web 2.0 and its massive impact, as well as global perspectives on the public library, and insight into the relationship between public library services and human rights. Exhaustively researched and expansive in its coverage, Introduction to Public Librarianship, Second Edition continues to live up to the description that appeared in Public Libraries (September/October 2007): a fact-filled compendium of valuable information, a handbook for the working librarian, educator, and researcher.

• Sales Rank: #753931 in Books
• Brand: Brand: Neal-Schuman Publishers Inc.
• Published on: 2011-03-31
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x 1.10" w x 5.98" l, 1.80 pounds
• Binding: Paperback
• 524 pages

Features

• Used Book in Good Condition

Review
"The text is generously complemented by tables and charts containing a wealth of statistical information, reproductions of policy statements, and other important documents. It will be of value to anyone looking at the development of public library services in the international context. Of particular usefulness is the clearly up-to-date bibliography of over 100 pages." --The Australian Library Journal, November 2011

"Effectively balancing between information and knowledge, practice and research, and common history and hidden history, Kathleen de la Peña McCook's new edition of her Introduction to Public Librarianship does an exemplary job of encapsulating the epic sweep of public librarianship in an engaging manner. Exploding with examples of current services, policies, and programs in public libraries around the country, many useful statistics, historical and contemporary anecdotes, sidebars about underrepresented groups, and a wealth of suggestions for further reading on every topic, this book tops the 500-page mark, yet nothing feels in excess. The book not only stands as an excellent introductory text to librarianship for new students, but it would make an excellent reference for current library professionals and should be required reading for any faculty members working with future public library professionals." --Library Quarterly

"… most chapters … have been extensively revised to reflect recent developments and current tools … Introduction to Public Librarianship is the most comprehensive one-volume text on this topic … one of the go-to texts for public librarianship." --Booklist

Most helpful customer reviews

0 of 0 people found the following review helpful.
A Keeper
By LadyGrinningSoul
As a student librarian, you may not be surprised to read that I love books. I collect them; I have a pretty good collection so far. Among my collection are numerous school texts...but on these, I only keep the ones that I really like, that I cannot bear to part with.

Introduction to Public Librarianship is one of these books. I have enjoyed reading the history of public libraries in this country, and the writing is thought-provoking enough to have necessitated margins full of my notes. Also, with its compact size, this book is one I can read in a variety of situations--not just on my desk.

0 of 0 people found the following review helpful.
Thrashed "New" Book
By Harl Buckridge
This is listed as a new book, it is totally thrashed. The bottom of the book is completely smashed and looks like it was dropped on end from the fourth floor. The spine is broken and the binding is coming apart.

0 of 0 people found the following review helpful.
Five Stars
By Alicia
Came in perfect condition. This is a text for my graduate coursework.

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[P380.Ebook] Ebook Major Problems in American Foreign Relations, Volume II: Since 1914 (Major Problems in American History Series), by Dennis Merrill, Thomas

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Designed to encourage critical thinking about history, this reader uses a carefully selected group of primary sources and analytical essays to allow students to test the interpretations of distinguished historians and draw their own conclusions about the history of American foreign policy. This text serves as an effective educational tool for courses on U.S. foreign policy, recent U.S. history, or 20th Century U.S. history. Some of the new literature spotlights cultural relations, and the ways in which culturally constructed attitudes about class, gender, race, and national identity have shaped American's perceptions of the world and subsequently its overseas relationships.

• Sales Rank: #20504 in Books
• Brand: Brand: Cengage Learning
• Published on: 2009-09-10
• Released on: 2009-09-10
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 1.40" w x 6.38" l, 1.76 pounds
• Binding: Paperback
• 624 pages

Features

• Used Book in Good Condition

About the Author
Dennis Merrill, a professor of history and department chair at the University of Missouri-Kansas City, received his Ph.D. from the University of Connecticut. He is the author of Bread and the Ballot: The United States and India's Economic Development, 1947-1963. The Society for Historians of American Foreign Relations honored him with a Stuart L. Bernath Article Prize, and he has received two Fulbright awards to India. His current research interests focus on U.S.-Third World relations during the Cold War and the history of international tourism.

Thomas G. Paterson, professor emeritus of history at the University of Connecticut, graduated from the University of New Hampshire (B.A., 1963) and the University of California, Berkeley (Ph.D., 1968). He is the author of Soviet-American Confrontation (1973), Meeting the Communist Threat (1988), On Every Front (1992), Contesting Castro (1994), America Ascendant (with J. Garry Clifford, 1995), and A People and a Nation (with Mary Beth Norton et al., 2001). Tom is also the editor of Cold War Critics (1971), Kennedy's Quest for Victory (1989), Imperial Surge (with Stephen G. Rabe, 1992), The Origins of the Cold War (with Robert McMahon, 1999), Explaining the History of American Foreign Relations (with Michael J. Hogan, 2004), and Major Problems in American Foreign Relations (with Dennis Merrill, 2010). With Bruce Jentleson, he served as senior editor for the Encyclopedia of American Foreign Relations (1997). A microfilm edition of The United States and Castro's Cuba, 1950s-1970s: The Paterson Collection appeared in 1999. He has served on the editorial boards of the Journal of American History and Diplomatic History. A recipient of a Guggenheim fellowship, he has directed National Endowment for the Humanities Summer Seminars for College Teachers. In 2000 the New England History Teachers Association recognized his excellence in teaching and mentoring with the Kidger Award. Besides visits to many American campuses, Tom has lectured in Canada, China, Colombia, Cuba, New Zealand, Puerto Rico, Russia, and Venezuela. He is a past president of the Society for Historians of American Foreign Relations, which in 2008 honored him with the Laura and Norman Graebner Award for "lifetime achievement" in scholarship, service, and teaching. A native of Oregon, Tom is now informally associated with Southern Oregon University.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By iRun
Fantastic quality and price for this product.

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Useful
By CSquared
What I expected and useful as heck for class. Would totally recommend it for anyone taking a class in foreign relations.

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[O400.Ebook] Ebook Free ADOLPHE SAX 1814-1894: - his life and legacy, by Wally Horwood

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Everyone loves an eccentric, and when he is also a genius in his chosen field, an obsessional fanatic, extravagant in his loves and hates, hot-tempered, impetuous and generally larger than life, who can resist him?
Adolphe Sax gave his name and inventive skill to a vast range of projects, some so bizarre as to make him appear the very soul of the proverbial mad genius. There is hardly a musical instrument of any kind which did not receive his attention. Only two of his conceptions have endured: the saxhorn – around which the brass band is built – and that most widely known and prolifically made of all wind instruments, the saxophone.
In the course of his life; piquant humour – largely unintentional at the time – abounds. There is a touch of the comic opera about the courtroom scenes while the man’s commercial naivety will astound even the most unbusinesslike.
Musicians of all persuasions will become engrossed in the detailed narrative. Yet one needs to know or care nothing about music in order to be fascinated in this most colourful of nineteenth century characters.

• Sales Rank: #484012 in eBooks
• Published on: 2014-09-29
• Released on: 2014-09-29
• Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Mr. Sax, this is your life.
By Gandalfe
Lovingly written with a lot of the inside dope on a phenomenal inventor. He didn't live a blessed life but he gave so much to the music industry.

0 of 0 people found the following review helpful.
"Must have"
By Oliver Santana
This reading format is more than convenient for traveling, also the source for this is accurate and a "must have" for saxophone players.

0 of 0 people found the following review helpful.
What a great bio! I've always loved the sax
By Kindle Customer
What a great bio! I've always loved the sax. How many other instruments were actually invented rather than developed over time?

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[V646.Ebook] Get Free Ebook Cake Decorating with Modeling Chocolate, by Kristen Coniaris

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Learn how to wrap a cake in patterned modeling chocolate and say toodaloo to fondant! From behind the scenes of a real bakery operation, this book features the process of sculpting and decorating cakes with a pliable form of chocolate. Cake Decorating with Modeling Chocolate explores the nougat-like confection that has changed the landscape of cake design. With over 380 color photos and more than 40 tutorials plus 10 videos (via YouTube), this book follows the construction of wedding cakes, groom's cakes, and sculpted cakes all finished in modeling chocolate. Learn how to:

• Make modeling chocolate from scratch
• Create fine chocolate bows, flowers, leaves and decoration
• Embed and imprint patterns
• Sculpt 3D cakes and figurines
• Push the envelope of cake design

For even the most casual reader, Cake Decorating with Modeling Chocolate promises to delight and surprise the eye.

• Sales Rank: #212186 in Books
• Published on: 2013-05-08
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 9.25" w x .75" l, 1.80 pounds
• Binding: Paperback
• 176 pages

About the Author
Kristen Coniaris is a former pastry chef and the creator of the Wicked Goodies blog and book series. She holds a Professional Chef's Degree from the Cambridge School of Culinary Arts and has 17 years of food industry experience specializing in bakery management, product development, and cake design. Coniaris has engineered over 1000 custom wedding cakes and four award-winning gingerbread houses. She is the founder of Buttercream Press, an independent publishing company.

Most helpful customer reviews

34 of 34 people found the following review helpful.
Finally-clear simple directions for successful modeling chocolate
By MB
As a home hobby baker it is simply too expensive for me to purchase commercial tubs of modeling chocolate. I've tried numerous recipes and had poor results. Using this book I successfully made my own Dark Chocolate, Milk Chocolate, and White Chocolate modeling chocolate clay. I keep it double wrapped in a container and take it out as needed to make roses, leaves, and cut outs for cookies, cakes, and petit fours. The properly made White modeling chocolate colors beautifully. This was the answer to better decorating. Most importantly you can do so many of the same things you do with fondant, except this tastes and smells perfectly delicious. Great book. I posted photos of my first roses & fantasy flowers here.

14 of 14 people found the following review helpful.
Great Book with Lots of Great info
By Christine C
I have been decorating with fondant for a while now and wanted to start incorporating modeling chocolate in addition to fondant. This book has so much great information - from recipes, tutorials, and great pictures.

If your looking into starting to decorate with modeling chocolate, this is the book for you.

18 of 20 people found the following review helpful.
Ultimate guide for working with modeling chocolate
By Erica
Coniaris' book is excellent. In addition to the vivid photos that clearly guide readers through each technique and tutorial, her writing style is descriptive and as vivid as the photos. Each "how-to" really comes to life through the combination of words and photos. The detailed step-by-step instructions would make it easy for even a novice to re-create all the decorations.

I'm not a pastry chef, but have worked in many high-end bakeries for years and can attest that modeling chocolate is FAR superior to fondant. I can't imagine why any bakery or baker that aims to offer high-quality products would even touch the stuff (fondant). This book really is the ultimate guide to making the switch to modeling chocolate and mastering its use! Once you try it, you'll never go back to fondant.

If you're still not sure, I recommend checking out Coniaris' blog to get a taste of the quality information you'll get from this book - http://www.wickedgoodies.net/category/decorating/

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[F857.Ebook] Free Ebook Grimms' Fairy Tales (Collins Classics), by Brothers Grimm

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HarperCollins is proud to present its new range of best-loved, essential classics.

‘The wolf thought to himself, "What a tender young creature! what a nice plump mouthful – she will be better to eat than the old woman. I must act craftily, so as to catch both."’

Collected by the German Grimm brothers, these folk tales have captured the imaginations of children and adults alike since they were first published in 1812. The best-known stories such as The Golden Goose, Hansel and Gretel, The Frog Prince, and Snow-White and Rose-Red remain as popular today as when first told, although there is an underlying darkness and violence to the original stories that has softened over time.

• Sales Rank: #1277302 in eBooks
• Published on: 2012-05-31
• Released on: 2012-05-31
• Format: Kindle eBook

Most helpful customer reviews

26 of 27 people found the following review helpful.
A quality children's book
By Amy Zimmerman
This beautifully illustrated book is a delight for Brothers Grimm and Arthur Rackham fans. High quality paper is used throughout so the color plates are presented where they occur in each story, instead of being jammed together in the center. The font is easy to read with ample margins, so the stories can be savored without feeling rushed or the aid of a good light. Well done!

20 of 23 people found the following review helpful.
Grimm brothers remain the best fairy tale-tellers ever
By Matt Hetling
This is one of the greatest fairy tale collections ever assembled. At a time when fairy tales and folk tales numbered in the thousands, the Grimms wrote and published a collection of just a few dozen gems, many of which remain classics to this day.

You are likely to have heard about many of these characters and stories. Sleeping Beauty, Little Red Riding Hood, two stories about Snow White, Cinderella, The Elves and the Shoemaker, Rumpelstiltskin, Rapunzel, Hansel and Gretel, the Frog Prince, and the Golden Goose are just some of the more famous ones. To read the stories as they were originally written is a pleasure; to see that they all came from the same two minds is amazing. It would be like the Farrelly brothers directing films that won the Academy Award for best picture for ten years in a row.

It's also very fun to see the differences between these original stories and some of the versions that are floating around in popular culture. If you're thinking of buying a collection of fairy tales for your children, getting the actual stories instead of a sanitized Disney version will expose them to an important body of literature, and can serve as a starting point for many important discussions about the decisions that each character makes.

The book also has many wonderful stories that are less famous, but no less good. My favorites as a child included "The White Snake," which is about a man who eats a white snake and is given the power to talk with the animals; "The Six Servants" and "How Six Traveled Through the World," which each involve a set of servants with extraordinary powers; and "The Water of Life," in which three sons set off to find a magical elixir that can save their father.

There is no substitute for these magical and inventive tales, and this particular edition is extremely well done. There is at least one illustration for nearly every story, including some nicely done color plates that stimulate the imagination without substituting for it. The emphasis is definitely on the words rather than the pictures.

I highly recommend this book for children and adults alike.

6 of 6 people found the following review helpful.
About Heritage Press' 1962 Grimm's Fairy Tales
By Theseus
A particularly strong mid-century release from Heritage.

Grimm's Fairy Tales aka The Complete Household Tales, 1962. In a tan slipcase, with a green foliage-pattern. Bound in maize-dyed linen with exterior details in green dye and real gold leaf.

Over 15 full-color Corcos illustrations and numerous smaller b&w illustrations throughout the text.

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[O192.Ebook] Ebook The TCS Story and Beyond, by S. Ramadorai

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In 2003, Tata Consultancy Services set itself a mission: Top Ten by 2010 . In 2009, a year ahead of schedule, TCS made good on that promise: in fourteen years, the company had transformed itself from the $155 million operation that S. Ramadorai inherited as CEO in 1996. Today it is one of the world s largest IT software and services companies with more than 240,000 people working in forty-two countries, and annual revenues of over $10 billion.

The TCS story is one of modern India s great success stories. In this fascinating book, S. Ramadorai, one of the country s most respected business leaders, recounts the steps to that extraordinary success, and outlines a vision for the future where the quality initiatives he undertook can be applied to a larger national framework.

• Sales Rank: #2905066 in Books
• Published on: 2013-02-12
• Original language: English
• Dimensions: 8.50" h x .83" w x 5.55" l, .55 pounds
• Binding: Paperback
• 304 pages

Review
A chronicle of India s journey into the digital age . . . breathtakingly audacious --Hindustan Times

An insider s account --Businessworld

Provides a deep insight into the Indian IT industry and the beginnings of the offshoring model --Business Standard

About the Author
Subramaniam Ramadorai retired as CEO & MD of Tata Consultancy Services in 2009, after serving the company for thirtynine years; he continues to work with TCS in the capacity of ViceChairman, and is actively involved as Chairman/Director of various Tata and nonTata companies and educational institutions.

Most helpful customer reviews

11 of 12 people found the following review helpful.
Story of India's IT industry
By Prasad Ganti
Ram, as the former CEO is known as, tells the story of TCS (Tata Consultancy Services), with its humble beginnings in the late 1960s as a data processing unit for Tata Group Companies, mainly Tata Electric. In a span of 4 decades, it grew into a top ten IT services companies in the world (based on revenue, profitability, number of people, and market capitalization). A truly global company with a presence in many countries and $6 billion in revenues and gainfully employing 160,000 people worldwide. Mainly as a result of some strategy, some coincidence, and adherence to the principle of doing more with less. Ram describes how TCS became an iconic spearhead of India's IT industry with its global pre-eminence.

Immediately after its setup, TCS was forced to look outside of Tata Group for business, as a supplement to meet its costs and to ensure sustainability. Added to this was the Indian government's Foreign Exchange Regulation Act (FERA) which placed severe restrictions on importing of hardware or software. Imports required waddling through a bureaucratic morass, in addition to paying enormous duty, with an attached string of exporting goods or services equal to several times the value of the imports. This forced TCS to look for business outside of India. The initial steps were really baby steps because IT industry was almost non-existent in India and globally it was a tough sell. TCS not only had to sell the company, but also had to sell India's image. These restrictions engraved the core value of doing more with less, carrying it into recent times where the restrictions have diminished significantly in magnitude.

The initial collaboration with Burroughs helped in importing hardware and supporting the hardware and software. It also paved the way for small conversion projects at the lower end of the value chain. Soon other vendors like IBM and Tandem followed. With clients like IGIC (Institutional Group Information Corporation) and American Express in the US, SEGA of Switzerland, WTSL (Western Trust) in UK, TCS started establishing itself in the 1980s as a systems integrator in the financial services industry. These experiences helped TCS develop applications for India's fledgling National Stock Exchange (NSE) in 1994. It is the third largest stock exchange in the world and one of the few trading all types of securities on a single platform (wholesale debt market, capital market, futures and options market). In 1996, it followed up with applications for National Securities and Depositories Ltd (NSDL). Thus the Indian IT market started taking off.

What distinguished TCS from other IT companies in India was the initial investment in setup of an R&D wing called TRDDC (Tata Research Design and Development Center) way back in 1970s. This was in line with the Tata philosophy of setting up of premier research institutions-Indian Institute of Science, Tata Institute of Social Sciences and Tata Institute of Fundamental Research earlier in the century. The tools developed in TRDDC came in handy for the Y2K conversion projects. Ideas were also taken from Carnegie Mellon University's PQCC (Production Quality Compiler Compiler) to setup an assembly line process for doing Y2K conversions on a large scale. Once the Y2K problem had been successfully addressed, many of the customers wanted the TCS programmers to continue maintaining their applications.

If Y2K was a coincidence which helped TCS in particular and the Indian IT industry in general, the dot com burst was another such coincidence. Businesses in the West started laying off people and looking towards lower cost outsourcing models. The communications infrastructure was setup during the earlier dotcom boom. All the excess fiber laid by the telecom companies which went bankrupt, helped establish the concept of an ODC (Offshore Development Center). TCS established the first ODC for Nortel in the 1990s. A major ODC was setup for multiple businesses of GE. Along with ODCs came the domain knowledge or the business knowledge. Before the domain knowledge, TCS staff was limited to technical knowledge alone. Today, technical knowledge is almost a commodity while the business knowledge helps one move up the value chain. These ideas on the help Indian IT companies received, are endorsed by Thomas Friedman in his book "The World is Flat".

At the turn of the century, TCS was still less than a billion dollar company. Ram had taken over as CEO and was wondering how to grow the company. He setup a Think Tank to discuss strategy. Informal sessions with 6-7 key people including Professor Pankaj Ghemawat of Harvard Business School, often over late evenings and weekends at his home in Mumbai, played a key role here. Ram says that these meetings helped push the TCS structure towards a much more participative style with open discussions. In a span of just a few years, key people were appointed to head HR and Finance, support systems and processes were built (like Ultimax and iQMS), recruitment numbers and training were scaled up, a distributed delivery model, as well as distributed R&D were setup. Research facilities in 19 innovation labs were established in India, US and UK. Strategy was finally leading to deployment and it was reflected in billion dollar revenue in 2003.

"Experience Certainty" is the famous tagline which TCS hired a media company to come up with. To counteract the media savviness which its rival Infosys has garnered.

At the beginning of the century, started the acquisition vehicle to achieve growth. A key acquisition in 2002 was CMC (Computer Maintenance Corporation), a government company in India which earlier undertook large computerization projects for Indian Railways, real-time cargo handling for the container terminals in India and abroad, and an online transaction processing system for BSE (Bombay Stock Exchange) handling 5 million transactions a day.

In Aug 2004, TCS IPO was launched successfully. One of India's largest IPO, a lot of preparatory work had to be done to entangle it from its parent company Tata Sons, without increasing tax liability for either of the companies. And had to wait for the tax code to change.

Moving the acquisitions vehicle to other countries, TCS acquired Comicrom in Chile in 2005. Comicron handled most of the back office processing for banking transactions in Chile. It also acquired an Australian company FNS (Financial Network Services) in the same year with a retail banking package called Bancs24. It enabled TCS to win systems integration for SBI (State Bank of India) group for implementation of core banking. In India, about 50% of the banking transactions are processed by Bancs24. In 2008, TCS acquired CGS (Citicorp Global Services). TCS has 7000 people in Latin America of which 90% are locals, in China 1300 people of which 95% are local. In 2008, TCS opened its largest North American facility in Cincinnati, employing over 1000 locals.

TCS moved into the Bioinformatics area by developing BioSuite in 2004 in consultation with scientific institutions like CSIR (Council of Scientific and Industrial Research). Its low cost again validated the "doing more with less" philosophy. Keeping its eye on the future, where cloud computing is likely to become a utility like electricity, TCS has launched a subscription based service for SMBs (Small and Medium Businesses). Providing services like payroll and accounting on a pay-per-use basis.

In the area of healthcare in India, TCS developed hospital applications for Shankara Netralaya, a major eye hospital chain and established a portal called WebHealthCenter.com for online consultation and comprehensive healthcare information. In Indian literacy field, TCS computer-based functional literacy programme teaches adults quickly to develop the ability to read their native language without really knowing how to write it. Research shows that writing discourages adult learners. The software relies on cognitive capabilities of individuals to associate complex visual patterns representing words in Indian scripts with their meanings as well as their phonetic utterances.

Being environmentally conscious, TCS became one of India's first companies to report on carbon footprint. In 2008, only one of the two Indian companies to be included in the Dow Jones World Sustainability Index, with a highest possible rating of A+.

On a personal front, Ram was awarded the CNBC Asia Pacific's Asian Business Leader of the Year Award in 2002, the Business India Businessman of the Year Award in 2004, and India's civilian honor Padma Bhushan in 2006.

As an ex-employee of TCS, I was able to catch up with the tremendous amount of progress TCS made in the last 2 decades. My new found respect for Ram and the way and the extent he shaped TCS into. And also to write about it in a lucid fashion. It is not a self aggrandizing memoir. Truly an inspiring business story worth reading for gaining a general understanding of India's IT story.

0 of 0 people found the following review helpful.
Tata, TCS and why they will continue performing well!
By Prashant Bhatnagar
Nice and simple book. It talks about the story of TCS, Ram's personal journey, his vision for the future for technology as well as India.
These are the real heroes who decided to stick to India and one organisation and built it up from scratch. He could have opted for a traditional path of more salary in an MNC or worked in a developed country. But, he chose the path not frequented by most of us.

The book also reveals that the success of Indian IT is not just a fluke or lower costs, but a work of passionate people who have the vision, courage and self belief. Also, it give you a peek into the mind and working of an India-based IT company.

Lastly, and more importantly the book emphasise on the strong Tata culture to focus on values, ethics and play a fair game. what really inspires me is that Tata strong believe in giving back to the community. And this is not because it is fashionable nor to score some marketing brownie points. They genuinely believe in it.

0 of 0 people found the following review helpful.
A Fascinating Acount of aTurbulent Time
By Dr. Robert B. Chamberlain
The growth and advancements made by TCS under the leadership of FC Kohli and then S Ramadorai were truly impressive. As a client of TCS during much of this growth process, I found Ram's account of those years fascinating. I know Ram as well as most of the people he mentioned, and consider some of them to be friends; so, it was a somewhat nostalgic read for me. However, I believe that it would be interesting to anyone in business regardless of whether they know the players or not. There was occasionally a little too much industry-specific terminology for some readers; but, the approach to business, to clients, and to risk management would speak to anyone in the business world. It might be a little dry at times if you don't know the players; but, it is well worth the time to see what was done - what can be done - when the approach is client-centric.

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